Pepsi Max marketing

 

(picture via BevNet)

Tonight, listening to a Pepsi Max commercial on the radio, I realized how deviously brilliant their marketing is. "Pepsi Max... the first diet cola for MEN!"... sheer brilliance. Think about it... if you're a man, do YOU want to drink Diet Mountain Dew? Diet Pepsi? No, you would not. They have that "girly" image about them. But Pepsi Max is aiming to change that by marketing this diet cola as a "manly" cola. If you look at the ingredients, it's essentially the same as... DIET PEPSI. Who would've thunk that?

So Pepsi saying that their product is for men is genius, because even though it's just your average diet cola, marketing is a devil.